With the deprecation of third-party cookies entering the final phase in 2024, marketers who rely on these to measure the effectiveness of their campaigns and reach audiences are set to face a major challenge. According to Econsultancy’s Future of Marketing survey, only 8% of marketers say they are ‘fully prepared’ for the demise of third-party cookies.
Covering the latest industry trends and developments, this webinar will examine:
The webinar will be hosted by Econsultancy Senior Analyst Lynette Saunders and will draw on insights from Econsultancy’s best practice research into measuring and driving digital marketing effectiveness.