Featured post marketing leadersEmployee experience and recruitmenteconsultancy newsPeople and skillsTalent and recruitmentData and AnalyticsSkills and capabilityNearly half of marketers are not being offered upskilling opportunities to bridge skills gaps
Content marketingSEOGoogleAI/Machine learningGenerative AIWhat is Google really targeting with the March Core Update, and will it achieve its goals?
B2BContentStatsData and AnalyticsHow bad stats snowball: Marketing’s love of trends allows spurious insight to spread
LuxuryAI/Machine learningWhatsAppCustomer ExperienceData and AnalyticsGenerative AIOmnichannelWhy some luxury brands are using ‘passive’ CRM programmes
Data management and activationInnovation and Trends2024 predictionsCustomer ExperienceData and AnalyticsCustomer insight‘A massive shift towards the customer’: agency CEO Jenny Burns on the year ahead
BingSEOGoogleAI/Machine learningSearchGenerative AIWill Search Generative Experience (SGE) really transform web search?
MartechAI/Machine learningChatGPTGenerative AIThe platformisation of ChatGPT: what’s in it for brands?
BingMartechGoogleAI/Machine learningCustomer ExperienceChatGPTGenerative AIChatbotsAre we entering the age of the AI ‘copilot’?
Innovation and TrendsAI/Machine learningChatGPTGenerative AIThe GPT Store isn’t ChatGPT’s ‘app store’ – but it’s still significant for marketers
