Market researchAI/Machine learningTesting and optimisationDigital transformationGenerative AIHow PepsiCo transformed its consumer insights capability
econsultancy newsLeadership and cultureSkills and capabilitySpecsavers’ head of marketing excellence on their strategic approach to L&D
a day in the lifeEcommerceLeadership and cultureProtein Works’ Laura Keir on the journey from CMO to CEO
Featured post FMCGeconsultancy newsCapability Leaders Forumfeatured post ecommerceEcommerceSkills and capability‘Big picture thinking’ and ‘super analytical’: The capabilities in high demand in ecommerce
Featured post retailAI/Machine learningfeatured post ecommerceEcommerceSearch‘The way we interact with search boxes has changed’: What GenAI and RAG mean for retailers
Innovation and TrendsAI/Machine learningMeasurement and attributionGenerative AISkills and capabilityHubSpot’s VP Product on ‘lightning strike’ challenges for marketing in 2025
AI/Machine learningPersonalisationEcommerceConversion rate optimisation (CRO)‘Data trumps opinion’: How Oh Polly uses AI-powered merchandising
Content marketingSEOGenerative AIAI Overviews are ‘problematic for marketers’: Why mid-funnel content is the right response
Retail mediaHead of Wolt Ads: Brands want the ‘control and transparency’ of self-service retail media
Featured post retailfeatured post ecommerceEcommerceSkills and capabilityOmnichannelGive teams ‘the right to test and learn’: Omnichannel leaders on building ecommerce capability
