Innovation and TrendsCreativeTesting and optimisationTech is ‘reshaping agency-client dynamics’: Hunch founder on creative automation
Leadership and cultureSkills and capabilityFMCG is ‘on the cusp’ of a step change: marketers must upskill to stay relevant
Customer ExperienceGenerative AIFrom Meta AI to dating-app ‘wingmen’: What do conversational assistants mean for brands?
SocialPeople and skillsa day in the lifeA day in the life of… Specsavers Head of PR and Social Media Lisa Hale
Email and CRMCRMEmailPersonalisationTesco’s lead email marketer on taking personalisation from a buzzword to a reality
Festival of MarketingAI/Machine learningCustomer ExperienceEcommerceGenerative AIZero-click commerce: If AI changes the way we shop, what will it mean for brand?
Customer feedbackCustomer ExperienceCustomer serviceCVS Health on using predictive NPS to trace the bottom-line impact of customer experience
Festival of MarketingCustomer ExperienceCustomer serviceOctopus Energy on what makes a customer-centric culture
