Testing and optimisationPersonalisationCustomer ExperienceEcommerceConversion rate optimisation (CRO)Conversion optimisation in action: Examples from Boots, B&Q, and Oh Polly
B2BPeople and skillsAI/Machine learninga day in the life‘We believe in letting our customers do the talking’: Hexagon’s Madlen Nicolaus on B2B marketing that’s ‘anything but dull’
LuxuryUser experience and usabilityCustomer ExperienceDirect to consumer (D2C)OmnichannelConversion rate optimisation (CRO)How Brompton Bicycle is building a premium online experience
Content marketingPersonalisationAccount based marketingHow leading B2B marketers approach content, intent, and personalisation in ABM
Content marketingEmail and CRMCommunity managementWhy brands are looking to Substack to create value and build community
Customer serviceGenerative AIWhat are the results from GenAI in customer service? Case studies from Verizon, ING & United Airlines
Social advertisingTikTokTikTok launches automotive ads: what should marketers consider before investing?
